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The Norfolk Broads Forum / General Chat / Early Bookings and Late Booking Discount
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Posted By Discussion Topic: Early Bookings and Late Booking Discount

Similar Threads That Might Help :
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daz3210
Feb-13-2013 @ 11:47 AM                           Permalink
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I am most disappointed with my recent experience with a Wroxham based operator.

Having booked at the back end of last year, paying a deposit back then and paying the balance of the holiday at the beginning of the year, I then received an email this week offering discounts for bookings in the exact week that I have my trip booked.

The upshot is that if I hadn't laid out my money all those weeks ago, I could have saved 15% on the cost of my holiday.

The bigger rub is the email is encouraging the booking of the very same class of boat that I have booked.


londonrascal
Feb-13-2013 @ 3:19 PM                           Permalink
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Now a Stalham based operator has a 'Price Charter' for those in your situation so they do not loose out if a price change occurs at a later date to the price their customer paid at an earlier date.

However in my opinion one cannot be too upset about this.  By booking early one would presume you would have got an 'early booking discount' - this would be less than the discount now being offered - but it was something, and you had the opportunity to pay a deposit and come up with the balance at a later date - which may have helped with the household budgeting.

If I may use a shop as an example and let us say I  bought a new TV and then a couple of months later the very same TV from the same shop was now half price - I would think 'damn it could have saved a fortune' but how would I have know that when I bought it - you cannot so you take your chance at the time and after all have something you wanted regardless.

Now granted, a holiday is something that has to be considered with regard to time being taken off to go on the holiday, and so perhaps the majority will choose a holiday around when they can have time off rather than time off and then choose the holiday.  

Holiday operators are all in business trying to make ends meet - I've noticed that some have extended then extended again early booking discounts and low deposit offers - this says to me that bookings may be lower than expected and now that we are seeing Easter offers cropping up with further discounts is further evidence of a low booking start to the season.

You would not discount if you had plenty of bookings.  Therefore I can't blame a boatyard for offering something and changing it later to be a keener price - some may argue this tactic is something that will cause holiday makers to be disgruntled and in the long term put them off booking again - further eroding the industry through short term thinking.

True.  But if you need to pay bills and some boats out is better at a reduced cost to help pay those bills, even if you annoy a few customers - you might gain the new ones who booked later with the keener price - it might therefore not do a great deal for reputation but in terms of profit you may loose one customer and gain another and so neither do any worse off or be better off as a result.

The days of the price being decided and being stuck to throughout the year have long gone, and as more boatyards seek more independent bookings separate from their agency - or have done away with an affiliation to an agency altogether, so more variances in price and offers will happen as they all compete against each other.

It may not be progress, and it may not be for the best in the long term - but for the savvy consumer without being stuck to set holiday times it can be a bonus.



|  Robin  |

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This message was edited by londonrascal on Feb-13-13 @ 2:26 PM

littlesprite
Feb-13-2013 @ 3:26 PM                           Permalink
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Londonrascal,
If you had ordered your tv for 2 months time and on the day you collect it someone is buying the same set at 15% discount on the price you paid.
Wink

martin

how can such a sleepy paradise create such passion.

daz3210
Feb-13-2013 @ 3:26 PM                           Permalink
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Yes I did get an early booking discount.

The discounted holiday price was £474. The price today is £424. So I see that as an early booking surcharge then?

I phoned the yard yesterday to register my concern, to be told nothing could be done.

Today I have received another offer from them. Book for Easter and the discount is another 2.5%.

Talk about rubbing my nose in it!




This message was edited by daz3210 on Feb-13-13 @ 3:54 PM

Marshman
Feb-13-2013 @ 3:33 PM                           Permalink
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Airlines and other holiday retailers do this all the time - i dont think it is at all unusual.
Wander around any aircraft and ask what price they paid and you would be horrified at the difference.
Depends on supply and demand - some hire operators are seeing a very sharp drop in bookings against this time last year

londonrascal
Feb-13-2013 @ 3:35 PM                           Permalink
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@littlesprite: I understand your point, but I simply would not feel anything else other than being a bit annoyed - I would not expect the retailer to give me the same offer as the customer in front of me 'buying on the day'.

In the analogy you make, (and in context with the point herein) if I had got a smaller discount when I ordered my TV and had the option of a few months interest free credit - despite the fact over all my cost would be higher than the person now buying 'on the day' - I still would have got something beause I was the early worm.

Also, I may not have been able to afford to be impromptu and go out now because there was an offer on TV's to buy one outright.

So you see the market we live in, is free and prices can go up or go down - you take that risk whenever you buy something, and one can only take due caution to try and get the product you want at the best price at the time.

In the context of boating - the class of boat and layout means a lot to people, then boatyard and then price all come into play. So as I said if you booked a boat in advance - had a discount for doing so and were able to save the money up (without interest) to pay the balance at a later date and have secured the boat you wanted for your requirements you have, in my opinion got all you wanted.

The fact the same boat, for the same date range is now being offered at a discounted price lower than that which you paid might annoy you but you can't really say much more about it.  What is the boatyard to do, say sorry to everyone and refund them the difference - that may be the 'moral thing' to do, but it is not what businesses will thrive on.

I return to my points made earlier about reputation and long term forecasting but that is open to debate too - end of the day their bookings were not looking great, to encourage some more decided to take some money off.  

|  Robin  |

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arthur99
Feb-13-2013 @ 3:38 PM                           Permalink
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Firstly.  Welcome to the Forum.

I don't know about the policies of the operator you have booked with but I ran into the same situation aabout 3 years ago.

I too booked very early on the basis that I would then gain by paying the previous years prices.

In fact the prices the following year were considerabley different and I ended up with my invoice around £150 more.

I wrote to one of the directors of the company and they re-invoiced me at the lower price.

All companies are different though.

As Robin has said there is at least one company now protecting customers from losing out from later price reductions.

Arthur

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avocado
Feb-13-2013 @ 4:17 PM                           Permalink
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Annoying, but standard practice i'd say!

ranworthbreeze
Feb-13-2013 @ 4:27 PM                           Permalink
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Hello Daz3210,

Welcome to the forum, like yourself I was sent the same information in an email from the Wroxham company. I have relayed that information on a couple of Broads forums. It is unusual for compaines on the Broads to discount for the Easter weeks in general and I can understand your frustration of getting this information after your booking.

I would contact the company and ask to speak to the Managing Director and tell him you are not happy.
I always ask any company for a discount the worst they can say is no.

Regards
Alan

Alan Hood
Ranworth Breeze Boat Syndicate
www.ranworthbreeze.co.uk

daz3210
Feb-13-2013 @ 4:52 PM                           Permalink
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I already spoke with them to no avail.

In the last three years my family have booked several boats with them.

Maybe next time I will chose a different yard, or wait till the last minute.

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