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I think at the end of the day nothing is "free" if it's attached to a business one way or another the cost of maintaining the moorings is customers paying for that privilege. Whether that's the moorer or the eating/drinking customer? Common sense says to me that should be the moorers otherwise you will have people mooring that have no intention of using the pub, and customers that have not arrived by boat will be paying for that!
I see two advantages in keeping the mooring fee separate: 1- I does keep the "menu" price of food and drink down. 2- It a substantial amount and billing separately will enable an accurate reconciliation of recovery against actual cost.
Most people spend more time and energy going around problems than in trying to solve them.
What was the story and outcome when the Ferry whacked the mooring prices up and didn't refund it if you ate there. I think they knocked it in the head after a while so not really sure how long it lasted, any more info it seems to be a similar case to Pubmans