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The Norfolk Broads Forum / Pubs and Restaurants / Mooring Costs at Thurne
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Posted By Discussion Topic: Mooring Costs at Thurne

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Pubman
Jan-24-2022 @ 5:01 PM                           Permalink
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afternoon all,

I hope everyone has had a great year and hopefully this one is more normal than the last couple.

I have been monitoring the threads about mooring charges and thought it was an ideal moment (i may regret opening this can of worms) to canvas opinion on mooring fee options as we are currently reviewing our costings for our as thurne.

We have currently has the same mooring costs for customers for the past 3 years of £5 overnight from 4pm

The moorings (both sides as we rent the farmers side during the season) cost us currently a net cost of around 25.5k a year and we have to set aside another 3k a year for future repairs.

the cost is broken down roughly as below

rent - 18k
rates - 1k
insurance - 3k
wages to collect money - 3.5k

now to the issues we are considering, the past 2 years we have roughly recouped 14/15k per year in gross income which is 11.5/12k in net income after tax

the cost of staff wages will be increasing roughly 7/8% due to living wage increases and subsequent pro rata increases for other team members

rent is likely to increase around 1.5/2k as per normal yearly increases linked to rpi/cpi

insurance is normally increasing around £500 per year

This last year we also had the worse year for people not paying for moorings (either not on the boat or flat out refusing) the worse year for staff being verbally abused by hirers for the same reason

We are open to suggestions on how best to make this work and keep ourselves fair on value for money. (each private mooring at a pub has different costs so i cannot comment on their situations)

Last time we considered this we had a lot of comments regarding £10 but redeemable in pub as an idea but the reason we have held off this route as the initial £10 would be taxed down to £8 and then the £10 discount on the bill would cost us on average £3.50 in stock costs so we would only be left with 4.50 compared to 4.00 now.

Sorry for the waffle and hope the forum can help

Rick & the Team
Lion @ Thurne
White Horse @ Neatishead







www.thewhitehorseinnneatishead.co
m
www.thelionatthurne.com

Karen&Mike
Jan-24-2022 @ 7:49 PM                           Permalink
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Hi Rick,

Just seen this, and not fully digested all the facts and figures yet...

...but as someone who has expressed a strong opinion on another pub moorings charge thread , can I just say thank you for wanting to engage with the forum , and boaters,  and customers, in the first place, and for putting your cards on the table. Can't knock that !

I'm sure there will be lots of comment, and I hope it's useful. For everyone.

Karen

"Wind up the elastic band Karen - we're setting off!!"

Perfectlady9
Jan-24-2022 @ 8:34 PM                           Permalink
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I guess you need to work out how many customers moor in the Dyke, and use a percentage of what they spend in the pub to offset the mooring overheads. Would you lose business if you didn’t lease the moorings how many more meals and drinks would you have to sell. Maybe it’s time to let someone else take the responsibility.

In a nutshell
The Moore the merrier.

ruby
Jan-24-2022 @ 9:41 PM                           Permalink
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Hi Rick

Like Karen I appreciate you asking for views.

Am I right in assuming virtually everyone who moors at thurne overnight ends up as a customer at the pub.

If so could you just ask people to pay a £10 deposit for their pub meal as they moor .

I am a bit confused about your tax calculations as it appears to be a loss making enterprise.

Good luck

Graham

BELLA
Jan-24-2022 @ 9:57 PM                           Permalink
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Hi Rick, I’m in agreement with Perfectlady9, give the lease up.
Why would peoples moor there?
They come to specifically eat your food and drink your beer.
They pass and see mooring spaces, 50/50 whether they use your establishment.
They plan to make it an overnight moorings spot, once again 50/50.
The moorings are in an ideal position so will always be busy.
You haven’t got any opposition so what’s there is yours.
With the money you save Keep your business up to date and make it a preferred eating place.

Good luck

ruby
Jan-24-2022 @ 10:03 PM                           Permalink
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Sorry Bella , I couldn't disagree more. If he gave the moorings up and someone who took them over charged £20 a night then the pub would not get any customers at all.

The moorings are a huge asset to the attractiveness of the business.

Graham

BELLA
Jan-24-2022 @ 10:20 PM                           Permalink
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ruby Is your thinking that if someone took the moorings over and charged £20 per night then nobody would moor there?
If this was the case then it would not be worth taking the moorings on as they would not have any income.

ruby
Jan-24-2022 @ 10:32 PM                           Permalink
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Bella

That is one of the risks if you relinquish control  of one of your assets .

The price needs to be low enough to encourage people to stop and eat.

A mooring only business would only be interested in maximising their revenue.

If all mooring only businesses went to £20 that would be the going rate and with a captive market and reductuon of free moorings then they would get some custom to the detriment of everyone else.

Philosophic
Jan-24-2022 @ 10:43 PM                           Permalink
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I appreciate Pubman sharing the costs involved in providing moorings and can only reiterate a comment I made in another thread on the same subject:

"having paid for a mooring I do not expect any concession on food or drink in the pub as I’ve already got what I paid for…the mooring".  


Most people spend more time and energy going around problems than in trying to solve them.

Henry Ford

Alone1
Jan-25-2022 @ 10:05 AM                           Permalink
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Hi Rick
My retired business head on.
You appear to be losing money by leasing the moorings at the moment. You are considering raising your fees to achieve a very minimal increase in the amount you get which will still not create a profit. This will potentially also increase the hostile behaviour and refusal to pay due to the higher price.
I have had a similar financial conundrum in the past in a different business and rather than try to increase the profit by raising prices I did it by removing losses.
I would consider letting go of the mooring leases and concentrate on the pub. It is a prime mooring and there is a shortage of moorings available broads-wide. Boats will still moor and if someone charges for moorings they will still moor. Even if they charge over the going rate boats will still moor but the risk of non-payment and hostility is not yours.
The moorings are attractive due to the pub, toilets and small shop. The small amount of business the pub may lose if a mooring operator has extortionate charges will be less than the costs of operating the mooring yourself. Repairs and materials costs are soaring so any repairs will become more expensive in the future. Let someone else have the liability.
You have built up a good customer base from landlubbers and locals anyway so the boaters that want to use the pub will moor there anyway.
Just my opinion and good luck with whatever decision you make. We will still be using The Lion regularly even without using the boat.
Bob
boat-sail

Bob Huppendoun

There would be no life without water!!!

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